With 28 years of global experience, Rui Martins is a strategic communication leader advising corporations and institutions across health, banking, technology, AI, aviation, hospitality, and B2B/B2G sectors. He has worked with organizations including the European Commission, United Nations agencies, and international NGOs across Europe, Africa, the Middle East, Southeast Asia, and the Americas. Fluent in five languages, he helps leaders navigate disruption, protect reputation, and shape credible narratives at the intersection of trust, ESG, and digital transformation.