Last week when Equifax announced it had identified another 2.4million victims of its 2017 megabreach, it lead to an interesting situation for a blockchain startup called Bloom.
Says Venture Beat:
"Bloom is an Ethereum-based decentralized app (dapp) that promises a high level of security when it comes to personal data, thanks to the privacy and anonymization that blockchains offer. The startup saw so much interest yesterday in the wake of Equifax’s announcement that its site temporarily went down."
The numbers were small, still in the "thousands" of new sign ups in a single day.
However, it is interesting to know that each time Equifax has more breach news, an increasing number of people go looking for what they perceive as a safer alternative.
In the case of Bloom and the company's decentralized credit scoring, March sign ups have jumped 789% compared with last month.
Another thing that has jumped: Equifax costs for the breach. It could be the most expensive breach ever.
