---
title: "RSA Conference 2020: Even the Dogs Are Sponsored"
description: The cybersecurity business is big business. Even the therapy dogs at the RSA 2020 cybersecurity conference are sponsored.
---

[SecureWorld News ](https://www.secureworld.io/industry-news)

# [RSA Conference 2020: Even the Dogs Are Sponsored](https://www.secureworld.io/industry-news/rsa-conference-even-the-dogs-are-sponsored)

 Written by [SecureWorld News Team](https://www.secureworld.io/industry-news/author/secureworld-news-team) | Thu | Feb 27, 2020 | 2:30 PM Z

It's one of my favorite things to do at the RSA cybersecurity conference each year in San Francisco.

I go on a hunt to find out how many ways security vendors can possibly sponsor the event.

And at RSAC 2020, you might say things have gone to the dogs!

## **RSA Conference: even therapy dogs are sponsored**

I was walking into the main level of the conference on Wednesday when I spotted people smiling, laughing, and talking to the *Veracode sponsored therapy dogs. *

Worried about a cyber incident? Concerned about the coronavirus? Just pet the dogs, you'll be okay.

Of course, a ride in the sun might help your stress levels, too. How about a ride in a SecureAuth sponsored pedicab? *Yes, it is authentic.*

And while you're on the streets, keep an eye out for other rolling sponsorships. In between sessions, the KnowBe4 security awareness truck cruised by with this message, *"Find out how you can secure your last line of defense: USERS." *

And this digital box truck is driving around lit up with a message from Deep Instinct about its use of deep learning:

### **SUVs and sports cars at RSA Conference**

And if you're looking for branded wheels, you can find it on the RSA conference show floor.

I actually tried to win this green Thycotic Jeep, which they are giving away. However, instead of being a drawing finalist, I won a copy of "Service Account Security for Dummies." 

Now I have something to read on my flight back [to SecureWorld](https://www.secureworld.io/) global headquarters in Portland, Oregon.

I'm going to know a lot more about service account security when I get there—but I had dreams of driving there in my new Jeep instead. Maybe next year.

One car that grabbed a lot of attention on the show floor is not a giveaway. Even RSA has its limits, apparently.

Take as many pictures as you'd like of the Sentinel One Aston Martin, but this baby is staying put. 

I didn't ask about the price tag on this model, but a quick Google search has [2020 Aston Martins](https://www.google.com/search?q=aston+martin+price+2020&rlz=1C1GCEU_enUS820US820&oq=aston&aqs=chrome.0.69i59j69i57j0l6.1273j0j9&sourceid=chrome&ie=UTF-8) listing from $152,000 to $304,000. 

#### **Other sponsorships at the RSA conference**

Now, let's hit the ground walking. You might find carpet in front of you covered with sponsor logos:

The stairs are Akamai branded, of course:

And in case you miss those logos, look up on the railing above:

And that is all for this sponsorship tour. After a day of sessions and sponsors, I'm worn out.

I think I'll hop on the ExtraHop shuttle bus and head back to the hotel. (Not pictured, but it is rolling every 15 minutes.)

[View full post](https://www.secureworld.io/industry-news/rsa-conference-even-the-dogs-are-sponsored)

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